Almost half (48.9%) of the marketers we surveyed said CAC has increased in the past year. Another 48.9% reported their CAC has stayed about the same, and only 2.2% said CAC has decreased. When we asked marketers what they found to be the most effective strategies in lowering CAC, the majority (67.6%) reported improving customer retention among the most effective. Other strategies reported to be effective are: Implementing a customer referral/affiliate program (62.5%) Optimizing sales funnel (57.6%) Conducting market research to better understand the target audience (55.8%) Using a.
CRM (Customer Relationship Management Software) to streamline their sales cycle (53.8%) Marketing Channels with the Highest and Lowest CAC Being mindful of the channels you're using and how much those channels cost is fax number list another way to lower the cost of acquiring customers. Marketing Channels with the Lowest CAC In our survey, 59.8% of marketers listed social media as one of the channels with the lowest customer acquisition costs. 55.8% said the same about email marketing, 41.4% listed experiential marketing, and 40.8% said websites and blogs. Marketing Channels with the Highest CAC When asked what are the marketing channels with the highest CAC, 47.4% of marketers mentioned paid social,
Which is the practice of showing sponsored advertising content on third-party social media platforms. 46.2% said physical events and trade shows are the most expensive, 42.1% said physical ads, and 42.9% said print advertising. Most Effective Strategies for Lowering CPL Cost-per-lead (CPL) is how much money it takes to generate a new lead. Unlike with CAC, the majority of marketers we surveyed (56.2%) reported CPL has stayed about the same in the past year — only 37.7% said CPL has increased.