Nike’s mobile apps have helped to fuel sales Coinbase User List growth during the pandemic as part of the sportswear giant’s effort to boost direct-to-consumer (DTC) sales. Those apps urge people to participate in a range of activities with Coinbase User List a gamification strategy designed to maintain loyalty, reinforce brand messaging and drive sales. With many folks spending more at home and avoiding stores because of health concerns,
Brands with significant retail footprints Coinbase User List like Nike have been forced to switch up their sales strategy. Consumers are still shopping for clothing — especially athleticwear and other comfortable styles for work-from-home settings — but are doing so through mobile websites, social media marketplaces and apps at a higher Coinbase User List On the strength of its websites and mobile apps, the company’s digital revenue jumped 84% in the quarter ended Nov. 30, according to its earnings report last month. While Nike didn’t provide exact figures, it reported a 9% gain in total revenue to $11.2 billion. Digital sales will make up about half of total revenue in the near future,
The company forecasts. “Digital is the ‘new normal’ in consumer behavior, and we believe the trends that we’re seeing are here to stay,” John Coinbase User ListDonahoe, president and CEO of Nike, said in a December earnings call. “Consumers want to get what they want, when they want it, how they want it.” The company’s portfolio of apps underscores that philosophy of accessibility for customers, helping Nike to gather data on fans’ purchasing habits, personal information and exercise routines that can inform future marketing initiatives.