So we will change it. Testimonials from Sergey Brin and Eric Schmidt confirm that click data is important for many purposes, including, more importantly, providing feedback on whether Google's search algorithms offer its users high quality results. Advertising Continue reading below Why Google's Organic CTR Matters If you have great positions in the SERPs, great. But even a high ranking does not guarantee visits to your site. What matters is how many people click on your listing (and don't immediately bounce). You want to attract more visitors who are likely to stay and convert. Back in 2009, Google's spam team leader at the time, Matt Cutts, was asked about the importance of maximizing your organic CTR. Here is a key quote that says it all: It doesn't matter how often you show up. How often you get clicked on and how often you... convert them into what you really want (sales, purchases, subscriptions)...
Spend time looking at your title, URL and fax list snippet that Google generates , and see if you can find ways to improve that and make it better for users, because they're more likely to click. You will get more visitors, you will get a better ROI. Advertising Continue reading below In another video, he talked about the importance of titles, especially on your important web pages: You want to create something that people will click on when they see it in search results - something that lets them knowing you're going to get the answer they're looking for. Conclusion: Google cares a lot about overall user engagement with the results they show in the SERPs. So if Google is testing your page for relevance to a particular keyword search and you want that test to go the way you want it to, you better have a great CTR (and great content and great task completion rate). Otherwise, you will fail the quality test and someone else will be chosen.
Test the real impact of organic CTR on Google Rand Fishkin conducted one of the most popular tests of the influence of CTR on Google search results. He asked people to do a specific search and click on the link to his blog (which was in 7th position). This impacted the rankings for a short time, moving the post to 1st position. Why You Need to Increase Organic CTRs | Search Engine Journal Advertising Continue reading below But these are all do not persist because inflated CTRs are unnatural. It's like you can't increase your Quality Scores just by clicking your ads multiple times. It's the oldest trick in the book, and it doesn't work. (Sorry.) Isn't CTR too easy to play? The results of another experiment appeared on Search Engine Land last August and concluded that CTR is not a ranking factor.
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