Apr 28, 2022
In General Discussion
This allows marketers to analyze the Country Email List website behavior of visitors and respond to consumer demand. Analyzing behavior (data) generates a lot of extra revenue for companies. This way you can show the right advertisement at the Country Email List right time to the right (potential) consumers in their search for a product or service. It is often thought that only marketers or companies benefit from this. That's not quite Country Email List the case. It is precisely by studying. Consumer data that companies can show Country Email List more targeted and personal advertisements, instead of shooting with hail. This prevents noise and you as a consumer receive relevant advertisements tailored to your preferences. The idea is created that we will soon have no data at all and that tracking will be a thing of Country Email List the past. Fortunately, this is not true. Data processing will be organized differently. Several options are currently being worked on. One of those options is server-side tagging , Country Email List which we'll explore further below. This just might become the new standard. 3. The Importance of Server Side Tagging The need for more privacy protections in digital marketing ensures that the market is in flux. More and more brands are choosing to Country Email List keep data in-house, so that the consequences of the loss of tracking and targeting capabilities can be negated. This with a view to the future, because it is expected that in a while the traditional browser tags will be a thing of the past. Now I hear you thinking, what exactly is Country Email List server-side tagging ? Instead of a piece of code being loaded in the browser (which is often no longer possible and therefore no longer in Google Chrome by the end Country Email List of 2023), this is done on a separate server that then forwards it to a third party such as Google. analytics. Schematic image of Google Analytics. Source: Google. Meta (the Facebook family) already took a step.